What Is Edge Selling?
Do you have a detailed sales process that you know by heart? A foundational process helps build rapport, and subsequently, uncovers information about what is working and what is not working.
Nobody ever bought an air conditioner. Instead, they made a purchase to address a critical need which is the delivery of cool, consistent air.
People buy based on their feelings, motives, and beliefs. Not yours. A fundamental understanding of this crucial paradigm marks the key difference between the good sales reps and the great ones.
How Does It Work?
One of our top-tier sales trainers will travel to your business to work with your team. Your team will get a transformational, time-tested process which helps them to consistently improve on the job well after our training is complete. No matter the niche or the speciality of your business, the EGI team can help you turn your problems into opportunities.
- Customized coursework delivered by our top-tier trainers
- Learn a transformational, time-tested process
- Build value, generate leads and close sales
Frequently Asked Questions
Q: Why should I invest in sales training?
A: Many businesses waste money on advertising with no clear target in mind in an effort to grow sales by growing the number of their prospects. EGI teaches you, instead, how to leverage your leads with a process that drives new opportunities and helps you close sales.
Q: How long does it take?
A: We recommend a minimum commitment of two days of training at the start, because breakthroughs do not happen overnight. We then recommend follow-up, face-to-face workshops, webinars or consistent virtual training.
Q: How much does your training cost?
A: Our training ranges in price based on the size and location of your business. We want you to know we customize all of our training to help you leverage the opportunities you face every day on the job.